4 Tips for a Successful Crowdfunding Campaign

This guest post by Geri Stengel was originally published on Forbes. Women-owned businesses start life with significantly less capital than those owned by men. How can a business grow if it starts life undernourished? Yet, if you’re a woman business owner, your business will start with less and raise less as it grows. If you settle for that situation, you’ll likely end up with less to show for your trouble — a smaller, less successful business than if a man had come up with the same idea and energy, according to a key Department of Commerce survey of women-owned companies across the U.S. If you want to make your company a major player, you cannot just rely on your own resources, you’ll need outside funding. The good news is that there’s an alternative to loans and angel and venture capital financing. Crowdfunding allows you to use the power of social …
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