This guest post was contributed by BJ Lackland, CEO of Lighter Capital. Fundraising can be an arduous and time-consuming process for entrepreneurs. To survive this process, it’s critical that you stay focused on what you’re passionate about. What drove you to launch your company? Perhaps it was the lure of financial independence. Or perhaps it was a desire to be your own boss and have a flexible schedule. While these may have played supporting roles in the decision to start your company, most likely the key driving force was this: a burning passion for the problem you’re solving. When you were first starting out, that passion gave you the energy and courage to be an entrepreneur: driving you to create, build, and delight your customers. But over time, did your passion get masked during the day-to-day grind of startup life and in the challenges involved with fundraising? Don’t let that happen! …
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