This guest post was contributed by BJ Lackland, CEO of Lighter Capital. If you’re an entrepreneur looking for capital to grow your business, a key part of the process is getting a face-to-face meeting with potential investors. It’s during these informal coffee meetings or full-on boardroom presentations that you get to pitch your startup and answer investor questions. The hardest part of the process? Getting that first meeting. The reality is that, while many things have changed in the funding world, one thing has remained the same. The process of connecting with potential investors is still largely driven by personal relationships. While this process may feel unfair to the fledgling entrepreneur, it’s helpful to see it from an investor’s point of view. Equity investors get solicited constantly; countless emails and pitch-decks clutter their inboxes, and voicemails clog up their phones. With so many people vying for their time, it not … Continue reading
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