With crowdfunding blowing up, in a good way, more and more entrepreneurs are considering jumping on the bandwagon. But before you upload your product video and hit the launch button on your campaign, there are some things you need to know. Traklight CEO Mary Juetten shared her insights during our Safe Crowdfunding: Tips For Your Campaign webinar. Preparing for your crowdfunding campaign The first thing you need to do is to get all your ducks in a row. If you follow breathless media accounts of campaigns that went viral, you might think that the secret to runaway success is luck. That can have something to do with it, as does timing, but really laying the groundwork for a successful campaign involves taking specific steps. Before you go public with your campaign, you need to identify and protect your IP. Some things, like putting simple copyrights in place, are straightforward enough … Continue reading
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